Consumers are spending much more time on their digital devices, that where you want to be as well.
But we can add some dimensions that make mobile much more powerful...
Geo - Targeting
Not only can you put your ads on mobile devices, we can select the ideal geography- by city, by zip, by neighborhood, even by address. Save on your ad spend by eliminating cities that are beyond your trading area.
We can select the ideal customer based on their demonstrated behaviors- if someone reads about "Master's Golf or best cities for retirement" we now know a great deal about this consumer- an ideal customer for travel, investments, or dentures.
We can find the right behaviors that signal the ideal target for you.
We can also select the ideal customer based on their age, gender, income, education, adults with children, singles, or homeowners. -There is no to spend your ad dollars in reaching customers that do not fit your ideal demographic profile.
There are many to track your digital performance- online orders, website visits, in-store visits, and phone calls. With digital tracking can you constantly make your ad dollars more efficient and eliminate wasted ad spend.