The real ability of digital ads is targeting. Rather than advertise to an entire city/county/ DMA, you can select your target person based on their online behaviors, demographics, and location at very efficient budget levels. Government Facebook, Twitter, and Instagram accounts are quick and easy, but they only reach a small percentage of  the total population, and only persons that are already in communication. How do reach out to the rest of the population in a precise manner- Digital Ads are the answer.